Swiggy brings us a memeworthy collaboration in their latest ad film

Swiggy’s latest advert promotes its new group ordering feature by bringing together some of this year's most viral meme stars. 

In a surprising twist to 2024's ongoing trend of unexpected collaborations, Swiggy brought us a mix of something really unique with their recent ad campaign. The food delivery platform just launched a group ordering feature that lets up to 40 people simultaneously add items to a single cart. A real lifesaver for any chaotic get-together where ordering food feels like a daunting task. 

To promote this new feature, Swiggy pulled off one of the most entertaining collaborations we've seen this year. They released an ad film starring some of the most viral Indian personalities on the internet this year, by literally bringing us a multiverse of memes. The lineup includes Puneet Superstar, Chandrika Gera Dixit (better known as the Vada Pav Girl), Laxmi Sharma (of ‘Level Sabke Niklenge’ fame), Satvik Subramaniam, Darshan Magdum, Qureshi Boy, Dolly Chaiwala, and, if that wasn't enough, even Ganji Chudail makes an appearance.

We've all experienced those chaotic gatherings where ordering food turns into an ordeal. The ad film hilariously portrays this chaos by including the trending meme creators and their signature humor into the mix. Whether it’s delivering their iconic lines, showing off their trademark styles, or recreating the memes that made them famous, everyone present in the ad was able to deliver the message in a way that is going to stick with us. 

This collaboration is yet another example of the creative genius behind Swiggy’s marketing team, as it mixes humor, relatability, and viral content to make an unforgettable ad film. And it's not surprising how it got so many positive reactions from the audience. 

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If you’re living under a rock and missed the ad, here it is! 

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