Music composer and producer Mayur Jumani talk to us in a candid conversation about his journey on social media!
You never really know what’s going to go viral on social media, especially we saw it during the lockdown when everyone was looking for new ways to entertain themselves. A lot of people took this time to get creative, adding a bit of absurdity to their content. Many were just having fun, probably not even thinking it could blow up the way it did. We’ve seen so many creators turn memes and trends into catchy songs, creating a whole new genre.
In an exclusive chat with music composer and producer Mayur Jumani, we talk about his creative journey and how he became a social media sensation. Known for mixing humor with music, Mayur opens up about discovering his love for entertaining people during the lockdown. Keep reading to hear his thoughts on meme music and the power of social media.
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Scroll down to read the full conversation!
How has your content creation journey been so far?
It’s been great. I have always been this guy who wanted to entertain people with my music or anything else. I’m not someone who creates music for interest; I like to feel the audience. So when the lockdown happened, the atmosphere was very gloomy, and people wanted something to laugh about, which made me wonder which skill set I could use to entertain people. And the music was the only thing that I could think of.
How has social media played a role in your journey as a music composer?
It’s helped me a lot in life because social media is technically changing the landscape of the industry right? I started to focus on social media only in the lockdown. Before that, I was not too keen on using all these platforms. But when I started with social media, I didn’t expect to get so much exposure and shift my whole career spectrum onto social media. That’s when I realized the potential of this platform. I knew there was a chance to reach a wider audience, but I didn’t realize that the platform would open so many ways.
What makes you create funny and meme-worthy videos online?
I experimented a lot back in 2014, and I released a remix, it was not a remix technically, but I remixed one of the old 90’s songs with my launchpad and a GoPro on my head. And I put that up online. That was one of the first videos that went viral. That’s how I decided that this is something that I can do that is unique to me. But I started doing this properly only during the lockdown.
It must be challenging to create something new continuously, especially during a pandemic. How did the year help you, and what keeps you going?
It helps me grow a lot as a musician. When it comes to technical stuff and knowledge about music theory, I already had that, but what I didn’t have was the knowledge to connect with the audience, understand what the audience wants, and how the song should be structured for people to receive that well. So this year, I also spent a lot of time researching all of these things before I started posting them online, not exactly on how to go viral but something that the users might like.
How do you draw inspiration?
I can’t just pinpoint one inspiration; it just comes at any point in time. I like what I do, and I haven't got bored of it yet. Of course, there are times when you don’t want to focus on this entirely, but you instantly get that inspiration back where you want to work and create these videos. Even when I’m not working, if I listen to something, my mind instantly goes to how I can use this sound in a song. And I know that as long as I enjoy something, people will enjoy it.
From everything you've created in the lockdown, which composition has stood out for you?
I wouldn’t say there is a favorite. But in terms of dialogue beats, there is a Hera Pheri one. So that was one I knew would definitely work! And it actually happened! I also put it up, knowing fully that it’s going to work. But some people also said stuff like, “Arey yaar mat karo”. I never expected it to reach so many people. It’s at 46 million on YouTube right now. In terms of compositions, the one that came to my mind was something I recently worked on called ‘Algorithm.’ It’s more like a song and not a dialogue beat. I’ve made it like a parody of sad songs. The whole process of it, like creating a piece, writing the lyrics, shooting the video, and collaborating with other artists, was quite fun.
Tell us more about your experience with Bypass Road.
Bypass Road happened to me just before COVID-19. Neil Nitin Mukesh’s movie came out before the pandemic, and it’s also one of the only movies that I have composed songs for. I remember being highly uninspired in 2019 since there was not much work happening. I was uninspired when it came to my music. And then, I had a chance to meet Neil Nitin Mukesh personally when he called me to his office and listened to my songs. So the project happened after that. Before that, I was also called to his house for Ganpati and he immensely inspires me because even at this stage he's humble. That moment when I was sitting beside him and his father, we also had Lata Ji with us. And sitting with them while humming their songs was one of the most memorable experiences that I won’t ever forget. That was also the time when I had nothing, and I was just starting.
This article was first published in the Social Ketchup Magazine edition.
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