ShemarooMe Box Office is a platform to release new movies directly on Digital and inks a strategic partnership with BookMyShow to bring the ‘Theatre Ka Maza Ghar Pe’ experience
ShemarooMe announced the launch of 'ShemarooMe Box Office’, a platform that gives cinema curators/producers an opportunity to unlock the true value for their films by offering them access to digital avenues. ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers.
To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow to ensure more cine-goers have access to the rich content.
Commenting on the launch, Mr Hiren Gada, CEO, Shemaroo Entertainment Limited, said, "During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India."
He added "We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile, our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.
Ashish Saksena, COO – Cinemas, BookMyShow said, "We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences' homes. We look forward to keeping bringing newer options to experience entertainment for all our users.”
Adding to the launch, Mr. Zubin Dubash, COO Digital, Shemaroo Entertainment said, “Covid 19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem - viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensures it lives up to its promise of entertainment at all times.”
My Client’s Wife will be the first movie to premiere on the 31st July 2020, featuring Sharib Hashmi, Anjali Patil and Abhimanyu Singh followed by the film – Scotland, Sharman Joshi’s drama entertainer – Graham Staines Ek Ankahi Sachhai The Least Of These based on true events and action thriller packed movie – The Hidden Strike are sure to keep audiences glued to their screens.
Viewers a chance to enjoy small budget, critically acclaimed movies at the comfort of their homes and book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com. Once booked, users can watch the film on ShemarooMe any number of times over 3 days from the booking period.
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