People shared their reactions to the news of the popular news publication from the Times Group, Mumbai Mirror shutting down.
One of Mumbai's own favourite publications and a part of Times Group, Pune and Mumbai Mirror are shutting down. The group announced on Saturday that it will be shutting down Pune Mirror and Mumbai Mirror and will be relaunching them as weekly editions. Both will continue to have their digital presence. The decision came as a result of the economic crisis created during this Coronavirus pandemic.
The newspaper came into being in 2005 and since has been able to capture every important news of the city. Talking about the decision to discontinue the paper the official Times Group statement read, "Fifteen years ago, the ‘city that never sleeps’ had a new and good reason for staying awake – and for waking up, when it did manage to get some sleep: Mumbai Mirror. Feisty and fearless, energetic and enthusiastic, playful yet punchy, it lived up to its name from the day it was born, mirroring Mumbai in all its myriad moods. It was as local as Mumbai’s locals – the lifeblood that keeps the city on track and moving. The paper became such an integral part of the reader’s life, driving the narrative of the city, that it was decided to extend the experience to Bengaluru, Pune and Ahmedabad.
Sadly, just as the pandemic, lockdown, and unprecedented economic crisis have laid low many great ideas and initiatives before they could fully take root, they came as a body blow for the still-young brand. Not only has the newspaper industry been among the hardest-hit in terms of revenues, it has been weighed down by an import duty that has added to newsprint costs. With the long-held hope of a stimulus not materializing and the Indian economy now officially in recession, it is with a heavy heart that the group has decided to cease publication of Mirror in Pune and relaunch Mumbai Mirror as a weekly. They will, however, continue to have a strong digital presence.
The group in a statement said, “Following months of discussions and deliberations, we have made this extremely difficult and painful decision to recalibrate our portfolio of publications. We truly value the contribution of our journalists and other staff towards building such a strong brand in a relatively short time, and thank them for their hard work and great effort.”
Readers of the much-loved publication reacted to the news and shared their displeasure of not being able to read Pune and Mumbai Mirror every morning with their tea anymore.
Here's how they reacted:
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