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#KetchupTalks: Indian Influencer, Thomson Sequeira shares insightful tips for aspiring bloggers

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Smrithi Mohan
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Thomson Sequeira

Indian fashion and travel influencer, Thomson Sequeira got into a candid chat with us and he had to share about his life as an influencer.

The social media world has given people a platform to put forth their A-game and follow their passion. We now have many well-known male influencers in India who are inspiring and making way for thousands of young men to follow their dreams in travel, fashion and lifestyle. Thomson Sequeira is one such influencer who has his own fan base on the internet. A former social media manager, Thomson took the leap and quit his job to take up blogging as a career. And he sure is living his dreams travelling the world while finding his peace in fashion. We had the opportunity to chat with the man himself, and Thomson Sequeira gave us an insight into his career.

Here's all Thomson Sequeira had to share about his life as an influencer:

  1. What made you start creating content and when did you begin?

"The real inspiration for me was when I came across an influencer named ‘Eva Zu Beck’. She creates next-level content and looking at her adventures I decided to quit my job and start blogging full time. Travelling played a major role towards becoming a good Instagram influencer, as people started appreciating my pictures & that’s when I realised I can really do some cool & unique content wherein I inspire people to do amazing stuff on Instagram. It’s all basically about 'do what you love and do it passionately'. Success will run towards you. It’s been almost two years now that I'm following my passion. I am looking forward to creating unique content. It is my aim to do some award-winning concepts, going forward too!"

  1. What makes your content stand out?

"I believe it is my passion to create something that people really enjoy. Something that inspires and connects them with! Being an influencer for me is all about bringing some new concepts all the time. It is creative and challenging at the same time to re-invent and recreate powerful concepts with brands. An influencer is always innovative and believes in being a voice that creates trends. But, it’s also a responsibility, surpassing expectations and creating new horizons and goals for myself. Innovation is key to being an influencer. 

I've always believed in creating content that is refreshing, innovative and out of the box. I believe in doing something that appeals to my adventurous spirit and reflects in the work I do. I'd rather travel the untrodden path and leave an imprint rather than take the tried and tested route. My philosophy is to stand out through my creative work. Over the years, I've had the honour of working with brands of great national and international repute. Each time, I've brought a fresh perspective for every brand I've worked with."

  1. How do you choose what to promote on your feed and what not to?

"I think it requires an in-depth observation and understanding of what my audience likes. So basically, I feel posts that are creative and conceptual help bring more of the audience to my page. That helps with my collaboration content ultimately. When they like your creative work, they eventually end up also liking content done for brands. I try to maintain a balance while boosting posts on my page. I avoid boosting every other post and stick to promoting my best work for more followers, who will discover my work and keep engaging. That's the end goal!"

  1. One instance/experience that made it all worthwhile?

"There are a couple of beautiful instances recently which boosted my confidence and the hard work paid off. Firstly when one of my favourite Indian influencers gave me a shoutout calling me the next top influencer. Also, I was working on a video film where the PR mentioned that you were picked by the brand on the basis of content and not on the basis of followers. Getting featured on Bnb mag's 4th edition and working with brands like Land Rover was always my dream. We always wanted brands to review profiles on the basis of content and the change is happening gradually which is totally worth it for deserving bloggers like us."

  1. What does a regular day look like?

"Every day comes up with new challenges and tasks. My day starts with my daily workout in the gym and continues with my laptop and phone. Maintaining a daily tracker for new campaigns and closing the old ones. Following-up with clients and agencies with pending payments. Then there's research on what's new & out of the box and how content can be executed to stay one step ahead of other influencers. Contacting new influencer and Public Relations agencies for new business. Brainstorming on how to gain a new follower base and increase engagement. Currently, I am devoting time to create vlog content and working on my profile deck and more. People generally think our life is fun but there's a lot of hard work and research involved in creating and executing content. The struggle behind paying the Photographers, picking a location, retouching and adding value to the content is never highlighted."

  1. How do you make moolahs?

Making money as an influencer is more challenging than anything else. It's important to get organized first I believe and then take baby steps. Content is key and everything else follows. Brand Collaboration plays a vital role in generating revenue on a daily basis. Story campaigns, Instagram static post, Instagram video content, event attendance, and covering the event & reviewing the products on blogs are different ways to make some good moolahs! We have a rate card that we pitch to the brands and according to the budget the commercials & deliverables are set for every campaign. There are certain brands that love my work and I create content for them on a regular basis which gives me the stability to continue working as a full-time blogger. My end goal is to travel and create content and get paid for it."

Also Read: AbhiandNiyu, the Instagram power couple talk about sustainable living, kyuki farak padta hai

  1. Where do you get ideas for your videos from?

"Best Ideas turn up by following the best cinematographers and video content creators. Drone content is something that is on my list for a long time. I am waiting for a highly paid collaboration so we can afford to create that level content. I research a lot on videos on the basis of transitions, angles, video flow, effects & locations. The best way to keep the videos available for references is by saving them and also sending it across to the videographer on the basis of niche. Indian brands majorly focus on brand visibility & creativity of the video. The idea behind every video is to bring both the factors in one window." 

  1. Weirdest brief ever received?

"Once a brand wanted me to promote their product wherein I had to talk about my sexual problems, also wherein I lack stamina. The weirdest part is that I am an adventurous person and a professional athlete. My profile defines the term ‘Adrenaline Junkie’. It would simply look fake and it would backfire on my profile. Eventually, the entire campaign got scrapped."

  1. If not an influencer, what would you be?

"I would be a full-time social media manager as that was my profession which I randomly quit and thought of doing full-time blogging."

  1. Message/tips for upcoming bloggers

"Every Blogger wants to create content for free. Start paying the Photographers as they will start adding value to your content. Research on new trends for content. Follow the best bloggers and try to create better content than the existing ones. Promote your daily content so that it reaches to the agencies and brands. Tag the right accounts on your posts to get featured. Your aim should be creating award-winning content. Content is key and everything else follows. First, create certain content for the brands to notice your work secondly do look for references from the ones who are doing good work in the industry. Keep the bio very neat & professional. Using good copy & hashtags will definitely get you good growth. Recreating content from other influencers can inspire people to take influencer marketing seriously. It’s basically we are influencing people to use this platform in a unique way. I would recommend people to take it up as a passion more than a profession. Something that's done passionately will account for more interest than just professionally."

Take a look at how Thomson Sequeira replied to our Quick 5:

Favourite meme template on social media?

"The Pakistani bald fan who stood up in the stadium when the catch was dropped. He had an amazing expression & it went really viral."

One celebrity you want to collaborate with?

"Tiger Shroff. People say that we almost look the same. Also, my content is similar to his profile. My signature moves are athletic, flying & jumping in different places."

Your favourite Influencer?

"Quyen Mike! Love his work!"

Weirdest or funniest comment you have received?

"There are lots. Been tagged as flying Jat. Indian Superman! So, I had done a concept shoot and it was more like moody portraits and I received these weird comments for holding a knife and apple in my hand, "Tommy Fruitwala, Ek apple kitne ka hai?"

Favourite face filter?

"My favourite face filter is ‘Sunglasses’. That’s my fetish. The only product that I can work on barter Collaborations."

Follow Thomson Sequeira (@limitless_adventurer) to get your dose of travel, fashion, and a lot more!

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