Rekha Kakkar reveals how her love for cooking and her blog, My Tasty Curry, brought her success.
All of us love food, don't we? Well, so does the famous food blogger and our influencer in focus,
Rekha Kakkar. Almost a decade ago, she took her love for cooking, photography and content to the next level and created a success story out of it with her blog - My Tasty Curry. She a currently a commercial food photographer, Digital content creator and a food consultant by profession. She also has her own
YouTube channel with over 100k subscribers. Rekha Kakkar follows the motto, "Life is complicated so let’s keep our food simple" and creates the most delicious yet easy recipes and sustainable blue food ideas for people who love food as well as travel stories and food experiences from India and abroad.
Our latest interaction with Rekha Kakkar was all about food and what makes My Tasty Curry a hit with food lovers. Take a look:
1. What inspired you to create content and when did you begin?
"I started creating content (blogs) for sharing my recipes and daily life with my friends. That time it was the most convenient option because my husband being in Air Force meant we were posted in faraway places, so friends were also scattered in all corners. It all started about 8 - 9 years ago."
2. What makes your content stand out?
"I can’t say really, maybe people who read it connected with what I was writing. Also, it was SEO friendly, I knew because I figured that out early that the way I was writing google was picking it and showing it to people. Plus being an avid photographer I was clicking nice enough food photos.
3. How do you choose what to promote on your feed and what not to?
"My feed is made up of the content I like and create myself. I like to show my real self, the food we eat on a regular basis and most of all food videos, again of the food that can be cooked easily in short time and is mostly healthy. Other than that, I sometimes share travel photos that I click whenever I am travelling with family. And some of the videos and pictures that are in collaboration with brands whose synergies are aligned with my content and I personally like them."
4. One instance/experience that made it all worthwhile?
"Actually a lot of them. The messages that I get on a daily basis that so many newly married girls who did not know how to cook started cooking after watching my videos. Bachelors who are staying away from the families have started making their own meals with my 20-minute recipe series. And when sometimes people see me, recognise and come to say hello when I am out shopping or dining out. Most of all my family is proud of me… all of this makes it worthwhile."
5. What does a regular day look like for you?
"Just like anyone else’s day :). I start my day early morning around 6:30 AM with a walk for 20-30 minutes with my husband. Followed my tea again with him that’s our own time to spend with each other before the workday begins. After breakfast at it’s either to the office to see the edits/writing that the team is working on or to shoot videos which are actually shot in my home kitchen. Then in the afternoon coordinating with clients, replying to emails, and content planning etc. Evenings are busy and mostly depend on volume of work we are having. I usually stop work around 7 PM. Then simple dinner with family and catching up on social media, Netflix and sometimes reading a book."
6. How do you make moolahs?
"That is also an important aspect of creating content. Because this is a profession so I have multiple ways of earning money. The content on Facebook and YouTube have monetised views a small percentage of my earnings come from there. I and my team create content for few brands that go on their respective pages and that is a good revenue source for me. One major chunk comes from my own associations with various brands where I work with them as an influencer and charge an association fee."
7. Where do you get ideas for your videos from?
"As I mentioned above, it is real food that I cook in my kitchen or something that viewers have been requesting. Every Sunday I do a poll on my timeline or ask a question on Instagram where people send me requests and pick their favourite dish. When we are doing a content plan, all these things help us to plan videos around all that feedback."
8. If not an influencer, what would you be?
"Maybe a lawyer or Photographer, both of which I have the qualification for."
9. Do you have any message/tips for upcoming bloggers
"Only that never compromise on quality and stay true to your values. It is easy to get bogged down with all the fluff around us. Even after seeing the profession for nearly a decade I still feel the pressure sometimes so think before you act. Planning and sticking to a schedule is important."
10. Everyone is hooked onto TikTok these days. What's your favourite TikTok audio?
"Movie le ja, ja kol mere baija (from Lehenga by Jass Manak) is something that is always stuck in mind when I watch TikTok videos."
Rekha Kakar also answered our quick 5 questions and here's what she had to say...
Favourite meme template on social media?
"Not into it :)"
One celebrity you want to collaborate with?
"Richard Gere"
Your favourite influencer?
"The bucket list family."
https://www.instagram.com/p/B3jypHeAS9c/
Weirdest or funniest comment you have received?
"That I look like the calmest person who never gets angry. I always reply saying, "Ask my family or my team". (laughs)
Favourite face filter?
"Heart eyes and Sunglasses."
You can follow Rekha Kakkar and her food journey on her blog as well as on Instagram, Facebook and YouTube.
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