#KetchupTalks: Aryaana G talks about her collab with Rapper O.T. Genasis and more!

Aryaana G who recently shifted her base from Mumbai to Los Angeles and signed up with Collabtribe (co-founded by Hardik Zaveri and Alanna Panday), to focus on her music spoke to us about her collab with O.T. Genasis and lots more!

Aryaana G has been musically inclined from a very young age and started learning to play the piano at the age of eight. Following her passion, the self-taught musician embarked on her journey as a digital creator right after her schooling and opted out of college. For over two years, Aryaana G has been creating urban lifestyle-inspired digital content and has earned quite the social media following for herself.

Aryaana G currently lives in LA and right before shifting base she interned with film score composer, Rohit Kulkarni for a little over a year. Her talent and love for music often lead to her experimenting with various genres including classic rock, dubstep, country, and R&B.  The artist and creator who seems is all geared up to create new and exciting content, recently teamed-up with multi-platinum Rapper, O.T. Genasis to release her song, ‘Stockholm Syndrome’.

We recently spoke to Aryaana G about the collaboration, her love for music, and a lot more. Here are some excerpts:

1. What made you start creating content? When did your journey with music begin?

"My tryst with music has been a lifelong one. My dad and brother are both exceptional guitar players and my mum loves to sing. So, I have grown up witnessing my family’s love for music. I myself started playing the piano at age 8 and 12 years later, here I am."

2. What kind of response have you been receiving for your latest single - "Stockholm Syndrome"?

"It’s been positively overwhelming. The amount of love and support I’ve received has honestly been astounding to me, and not to mention, totally unexpected. I mean I hoped people would like it and relate to it, hoped it would touch a few hearts, but I genuinely didn’t expect to receive this much love. It really is the best feeling in the world."

3. How was it collaborating with American Rapper O.T. Genasis for the song?

"Having someone of his calibre collaborate with me on my first song is incredible. He did everything he could to make me comfortable on set and is an amazing artist/human being. All in all, it was a great experience and I feel blessed to have been able to live it."

4. You also create content with CollabTribe. How did that happen? What makes CollabTribe stand out from the others?

"The girls at Collabtribe have become my family on the West Coast. It all started when Hardik Zaveri, the co-founder of Collabtribe, reached out to me after hearing my music through Alanna, the CEO of Collabtribe. I had a brief meeting with him in Bombay and the next thing I know, I’m on a flight to LA. Collabtribe is different because we are not just a company but a group of friends who’ve come together to travel the world, share experiences, help each other grow and promote the ideas and products we genuinely believe in. I think we are the only group of Indian creators on the West Coast and what we are doing with that is working towards creating a positive self-affirming narrative for those who follow us."

5. Who are the Artists and Creators that inspire you?

"Artists, there are so many. Currently, I’ve been really inspired by 070 Shake’s work! Creators, my girls from CollabTribe, of course! It’s awesome to have friends like Alanna, Alaviaa, Aaliyah, and Srushti to look up to and admire."

6. What does a regular day look like for you?

"Most days I try to play the piano and write for several hours and also shoot for the brands I work with. But there are days when I feel uninspired and face writing blocks so on those days I curl up in a ball and feel like doing nothing!"

7. One instance/experience that makes your journey so far worthwhile?

"The day I shot my music video for Stockholm Syndrome. Arguably one of the best days of my life!"

8. Have you ever received a weird or funny brief from any brand for collaboration? Please share, if any.

"I did a collaboration with a hair removal brand (can’t give any names, unfortunately) but their brief was to excessively oil my legs and make sure they were extremely shiny and the entire thing became a gigantic oily mess. There was oil EVERYWHERE. I was staying at my boyfriend’s place at the time and I got oil on all his things."

9. If not an Artist and Creator, what would you be?

"I am extremely interested in music therapy. I’d also have liked to try my hand at being an interior decorator just for fun because it’s something I really enjoy."

10. How do you manage to keep your feed so aesthetically pleasing? Any tricks or suggestions?

"I probably have the least co-ordinated feed of all my Collabtribe girls. To be honest, I don’t put a lot of energy into coordinating my feed because I prefer to keep it more effortless. I do really enjoy going through feeds that are very aesthetically pleasing, I personally just don’t have the patience to do it, so I don’t take it that seriously!"

11. Any message/tips for upcoming Creators/Artists?

"Let people talk but do NOT let it get to you! Do what you love regardless of what people think or say."

12. What are you planning next?

"I’m hoping to launch an entire album in 2021 with a lot more collaborations to come. It’s going to be exciting!"

Here's how Aryaana G responded to our Quick Questions -

Favourite genre of music?

"Classic old soft rock is always special to me, but I love R&B as well."

Top three songs on your playlist right now?

"The whole Renaissance Boy album by Galimatias".

Favourite meme template on social media?

"The one with the pug looking at the other little baby pug while he’s knocked out in bed".

One celebrity you want to collaborate with?

"There are just too many, to name just one is so hard! Currently, I’d love to work with NF. "

One Instagram account you don’t mind stalking?

"Best Airbnbs! It’s my guilty pleasure".

Weirdest or funniest comment you have ever received?

"I get a lot of questions and comments about my armpits. They’re hilarious."

One wish for 2021

"I’m a little superstitious that way, so this one will have to wait."

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