Entrepreneur Nikhil Kamath launches WTF Fund to empower India's emerging content creators

The WTF Fund would provide the tools & mentorship for the upcoming influencers of the country.

Renowned entrepreneur Nikhil Kamath, in collaboration with leading creators like Tanmay Bhat, Ranveer Allahbadia, Prajakta Kohli, and Nuseir Yassin, has launched the groundbreaking WTF Fund For Creators. This first-of-its-kind initiative aims to revolutionize the landscape for burgeoning talent, empowering the next generation of influencers.

Reflecting on the fund's purpose, entrepreneur Nikhil Kamath emphasized, "The creator economy has experienced remarkable growth and the industry is only expected to grow further in the coming decades. The WTF Fund aims to bridge this divide by providing a platform, tools, and mentorship to enable creators to craft narratives that deeply resonate with audiences."

View this post on Instagram

A post shared by Nikhil Kamath (@nikhilkamathcio)

Also Read: Creators join hands with NIVEA India to mentor future influencers for the NIVEA Soft Fresh Batch

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent. Entrants are invited to showcase their vision within a minute-long video, celebrating any facet of India they love, using their unique storytelling abilities. Participants are encouraged to bring forth stories about their city, culture, food, or any aspect they feel is worth showcasing.  To participate, creators are encouraged to tag Nikhil Kamath (@nikhilkamathcio) and WTF Podcast (@wtf_is_podcast) while utilizing the hashtag #WTFforCreators for a chance to win the ultimate creator kit. This comprehensive kit includes a mobile phone, tripod, lighting equipment, and essential tools necessary for a head start in the creator space. 50 people stand a chance to win the same.

For individuals seeking entry into the world of content creation without the means to produce a video from scratch, an alternative pathway is available. You can submit a compelling 300-word email to wtfis@nksqr.com, detailing your aspirations to step into the creator world. The top 25 entries will gain access to exclusive NAS Daily (@nasdaily) classes, offering invaluable learning opportunities.

Participants are encouraged to tag the panelists from Episode #13 on Instagram for enhanced engagement.

Deadline for submissions: January 15, 2024 | 8 PM