Indian influencer Tech Burner's smartwatch brand, Layers, breaks record after its launch

Layers, the innovative creator-led startup co-founded by renowned Indian digital influencer Tech Burner, is revolutionizing the smartwatch industry with the launch of Anarc.

In a bold move to redefine the smartwatch industry, Layers, the innovative creator-led startup co-founded by renowned Indian digital influencer Tech Burner, has launched Anarc. Collaborating with esteemed design firms Thought Over Design and Seymourpowell, Anarc seamlessly blends style, performance, and affordability. This harmonious fusion of form and function sets a new standard for wearable tech, offering a device that not only looks sleek but also delivers on performance. By partnering with industry-leading design experts, Layers aims to disrupt the market and provide consumers with a smartwatch that truly stands out from the crowd. 

Within just 24 hours of its launch, Anarc, the innovative smartwatch from Layers, shattered industry records by generating over ₹4 crore in sales and attracting over 1 million unique website visits. This remarkable achievement is even more impressive considering its premium pricing, which significantly exceeds that of domestic rivals like Boat, Fire-Boltt, and Noise. Anarc's success underscores the immense power of creator-led brands and their ability to captivate a discerning audience. The launch video, which has garnered over 4 million YouTube views and trended at #1, is a testament to the effectiveness of creator marketing. Founded by tech entrepreneur Neel Gogia and internet sensation Shlok Srivastava, Layers aims to create brands that resonate with the aspirations of everyday consumers. After the successful launch of their mobile skins in 2022, which generated over $5 million in sales, Layers is now set to revolutionize the smartwatch segment with Anarc. With its impressive features and competitive pricing, Anarc presents a compelling alternative to premium global brands like Apple Watch and Samsung Galaxy Watch. This innovative device is poised to disrupt the market and set a new standard for wearable technology.

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Shlok Srivastava aka Tech Burner reflects, "Smartwatches had become monotonous, stuck in a cycle of square and circular designs. We at Layers challenged this norm, believing in the power of creativity to drive innovation. We're challenging the status quo of smartwatch design. Anarc is our answer - a unique blend of style and substance. It's designed to seamlessly integrate into everyone's lifestyle. By bridging the gap between basic and luxury smartwatches, we're redefining the Indian smartwatch market. Anarc is not just a product; it's a symbol of Indian innovation and global appeal."

Neel Gogia, Co-Founder, Layers further adds, "Over the past seven years, I've witnessed firsthand the power of creator-led brands. With Anarc, we've pushed the boundaries of what's possible in the Indian smartwatch market. We've defied expectations by selling premium devices at a price point three times higher than the competition, generating significant sales within the first day of launch. Most local brands sell a majority of their smart watches under the 2,500 rupees tag while at Anarc, we sold at 3 times premium at an average of 7,000 rupees and still managed to sell 4 crores worth of watches within one single day and are fully sold out till December 2024. This achievement underscores the potential for Indian creator-led brands to thrive in the market. By combining exceptional product features and functionality with effective distribution, we're proving that creator-led brands can not only survive but also excel.”

Check out TechBurner unboxing his dream smartwatch:

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