Indian vlogger and creator Sourav Joshi becomes the brand ambassador for Lava, India's homegrown smartphone brand

In a full circle moment, Sourav Joshi went from making videos on a phone to becoming the brand ambassador for Lava International Ltd., India's homegrown smartphone brand.

If there is something that brands have realized over the years, it’s the need to connect with audiences at a macro level. And who is better for this than content creators who strive on their relatability factor and have mastered the ability to connect with millions? Lava International’s recent collaboration with Youtuber and vlogger Sourav Joshi is a result of the same.

One of the fastest-growing vloggers in India, Sourav Joshi has shown exceptional growth during 2021 with people loving his content. A bachelor of fine arts, Sourav became a part of YouTube after his brother Sahil suggested he share his art on the YT channel 'Sourav Joshi Arts'. It was this new journey that encouraged him to venture into trying his hand at vlogging. That is when he started another channel 'Sourav Joshi Vlogs', where he could share his daily vlogs. The channel now has about 28 million subscribers while his Instagram stands at 6.3 million followers. 

The fact that he started small and is now counted among the top YouTubers will always be an aspirational journey that people look up to. People find a sense of belonging while watching his vlogs inspiring them to continue working hard. It is this aspect that Lava hopes to bank on with their association with Sourav. Highlighting how his persona aligns with what the brand wants to stands for, Mr. Puravansh Maitreya, Marketing Head at Lava International Ltd. said, “Through this collaboration, we aim to strengthen our connection with the young consumers and create meaningful value for them through our products and services."

Meanwhile sharing the news with his followers, Sourav wrote on his Instagram - “Believe in your journey, and trust that every step is leading you to where you are meant to be!”

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