Why are creators removing flagged followers from their accounts?

Known for sharing his well-researched information and tips on everything technology, infotainment content creator, Dhananjay Bhosale provides some insight on the benefits content creators can enjoy by removing flagged followers from their Instagram profiles.

Maintaining the health and integrity of a social media account is crucial for creators who rely on these platforms to build their brand, engage with their audience, and attract partnerships. One effective strategy creators are adopting is removing flagged followers. These flagged followers often include bots, inactive profiles, or users who engage in harmful activities such as spamming or trolling. By eliminating these accounts, creators can achieve several significant benefits, according to Dhananjay.

Here are some benefits of removing flagged followers according to him!

Increase engagement rates

Removing flagged followers can enhance the engagement rates of a creator's account. Engagement rate is a critical metric that reflects the level of interaction (likes, comments, shares) relative to the total number of followers. With a more realistic and active follower base, the engagement rate improves, making the account more appealing to potential partners and new followers.

Safeguard brand reputation

A creator’s brand reputation is paramount. By ensuring that only real, positive followers are part of their audience, creators can maintain a credible and trustworthy image. This helps in building a loyal community that genuinely supports and engages with their content.

Increase content visibility

Social media algorithms tend to favor accounts with higher engagement rates. By removing flagged followers, creators can boost their content’s visibility. Higher engagement from real followers can lead to an algorithmic boost, resulting in posts reaching a broader audience.

What does removing flagged followers mean?

Removing flagged followers involves identifying and eliminating those marked for suspicious or unwanted activities. These activities can be detrimental to the health of a creator’s account and include:

Bot accounts

Automated accounts that do not contribute meaningful engagements often spam content and can skew engagement metrics.

Inactive users

Accounts that no longer interact with the creator's content contribute to follower count but do not engage, lowering overall engagement rates.

Trolls and spammers

These are individuals who engage in unwelcomed, negative talk or spam the comments section with irrelevant or harmful content. Removing these users helps maintain a positive and supportive community.

Why creators should remove flagged followers

To keep metrics accurate

Accurate follower counts and engagement metrics are essential for creators to assess the performance of their content. Removing flagged followers helps in maintaining precise metrics, enabling more informed decisions about content strategy.

To improve audience quality

A higher-quality audience means more meaningful engagement. Loyal fans who interact regularly with the creator's content can lead to a more vibrant and supportive community.

For sponsorship attraction

Brands and advertisers prefer to work with creators who have a genuine and active following. An account with a clean and engaged follower base is more attractive to potential sponsors.

Also Read: YouTube is testing its Community Space feature for creators and here's everything we know about it!

How does it help with reach and engagement?

Removing flagged followers can significantly increase reach and engagement through:

Higher engagement rates

With likes, comments, and shares coming from authentic followers, engagement rates improve. This higher engagement can lead to more visibility and attract additional genuine followers.

Algorithmic boost

Social media platforms prioritize posts from accounts with higher engagement rates. By removing flagged followers, creators can achieve an algorithmic boost, resulting in their content reaching a larger audience.

Promoting real conversations

An engaged audience is more likely to participate in discussions and share content. This organic involvement helps in fostering real conversations and attracting new followers who are genuinely interested in the content.

Additional insight

Creators should be aware that the process of removing flagged followers might occasionally lead to the removal of some genuine followers. Sometimes, users who follow a large number of accounts (in the thousands) may be mistakenly identified as spam followers. However, if these users have never interacted with the creator's content and are unlikely to do so, their removal may not significantly impact the creator's engagement metrics.

Removing flagged followers is a strategic move for creators looking to maintain a healthy, engaged, and supportive community. By doing so, they can improve their engagement rates, safeguard their brand reputation, and enhance the visibility of their content, ultimately attracting more meaningful partnerships and followers.