As part of their #BBDVibes and to connect with the younger generation Flipkart decided to decipher certain GenZ lingo to talk about The Big Billion Days.
The Internet is a wild place to be, and it’s not news that every other generation feels like a noob to understand what certain GenZ terms mean. However, deciphering it is a task, but not impossible if one really puts effort into it, no cap. Flipkart, an Indian e-commerce website for The Big Billion Days, is trying to understand and use some of the most popular GenZ lingo to connect with the younger generation. The focus is on reaching the GenZ audience and becoming a part of their world. The idea came from the belief that GenZ sees Flipkart as a brand for millennials.
The campaign takes from the idea that GenZs prefer embracing individuality over following trends, highlighting how they prefer to stand out rather than blend in. Flipkart used various popular GenZ phrases to connect with their younger customers and explain all the thrilling offers and deals they can enjoy from The Big Billion Days.
Billboards displaying these personalised deals were placed throughout the city. These ads aimed to inform people that "Drip" doesn't refer to sweating but rather to the compliment they receive on their 50% off Adidas sneakers. Additionally, "Slaps" represents the excitement of discovering that AirPods are available for just 10k, among other deals offered.
The campaign engaged with GenZ by posting videos encouraging them to comment on their favourite words to get their personalised deals in return for the same.
It’s no surprise that creators have a wider reach with this chronically online crowd, which is why as part of the campaign, Flipkart collaborated with Karan Sareen to bring out the #BBDVibes. This collaboration also aligns perfectly with the brand’s broader approach to leverage the digital space to build a meaningful connection with this tech-savvy generation. The creator decided to use two of his fan-favourite characters, the GenZ child and Dadi, to give everyone a masterclass on what some of the most commonly used GenZ terms mean while talking about The Big Billion Days.
As the audience enjoyed participating in the comment sections, popular meme pages joined the conversation, amplifying the buzz around the sale. These meme pages creatively showcased the exciting offers, driving further engagement and motivating users to take action. To appeal to their GenZ shoppers, the brand talks about the exciting offers of the big billion sales using the hashtag #BBDVibes.
Do you think you have mastered the GenZ slang? Let us know in the comments below.
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