Here's why content creator, Kavya Karnatac rejected a 3.6 lakh deal that was offered to her to attend the Ambani wedding

As a part of their PR activity, content creator Kavya Karnatac was offered a substantial sum to attend the Ambani wedding, and she listed down the reasons for turning down the offer.

While we were completely engrossed in the Ambani wedding, willingly or not, we did expect to see the rich and elite be a part of the wedding. The only people who managed to shock us were content creators. It was a real bolt from the blue watching these content creators wearing designer clothes, walking the ramp and give us all the inside scoop. Many of us foresaw their presence though, considering how beautifully the creator industry is growing. Even weeks after the wedding, our social media is filled with deets about the wedding of the century and the most recent post was that of content creator Kavya Karnatac.

Known for talking about content creation and Indian culture, Karnatac took to her LinkedIn to talk about how she rejected being a part of the Ambani wedding. The creator also mentioned being offered a sum of 3.6 lakhs as a part of Ambani’s PR activation and the reasons for rejecting the offer. 

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You can read her full post here:

While she admits that it was a tempting offer, she highlights how most of the reasons involved her brand and the content she creates. Kavya knew that the offer was made to multiple creators, who would have spent days curating content. As a part of the same industry, she did not want to over-stimulate her audience with something that they would be bombarded with nonetheless. Kavya also mentioned her ethical concerns about being part of it by saying, “In a country where marriages are often cancelled due to caste, class, gender, and religion, promoting a high-profile wedding that conforms to these norms didn't align with my values.” But most importantly, Kavya did not want to sabotage her long-term relationship with her audience for short-term benefit. She talked about the time it took for her to build trust with her audience and choosing to promote this wedding that didn’t align with the kind of content she creates, didn’t feel right to her.